Cynthia Gross
Filmed and edited by a crew of teenagers on a budget of €64, London-based lo-fi hip-hop artist Surya’s latest video promoting his single “U ME WE” reminds listeners that music doesn’t have to be loud to be powerful. With breathy vocals layered over lush loops juxtaposed with introspective lyrics, the song creates an alluring vibe that naturally beckons repeat listens in one setting. “U ME WE” chronicles Surya’s journey growing up in Chennai, moving to the UK, overcoming hardship, and eventually finding himself through music. Surya’s music has already been generating a quiet storm, including features on Spotify’s Fresh Finds playlist, BBC Introducing, and GUAP.
In what could be his most honest songwriting yet, Surya braces listeners for learning “everything about me,” a frankness he admits he has shied away from in the past. With influences from across both sides of the Atlantic, ranging from Justin Timberlake to A Tribe Called Quest, Surya is part of a new generation of creatives who are committed to writing authentically with purpose for anyone willing to listen.
Filmed by fellow Young Creators UK artists, Surya’s video closes with an overdubbed sample from a Jay-Z interview, empowering listeners to recognize that you have to believe in yourself before anyone else does. Sounds like a timely call-to-action for U, ME, and everyone else who sometimes struggles to find their way in the solitary spaces between dream and reality.
Check out Surya’s video here and purchase his single “U ME WE” available on all major platforms.
Cynthia Gross is a freelance writer and award-winning spiritual pop artist based in Maryland. With more than a decade of experience as an executive ghostwriter, she understands the power of each individual’s voice to create positive, meaningful change.
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Alchemical Records is a Washington, D.C. based music publication. We cover the Washington, D.C., Baltimore and Richmond, VA metro area music scenes, including band interviews, articles about your favorite musicians, new music and concert dates.
