By Charlie Maybee
Acclaimed battle rapper and emcee, Michael King (also known as Mic King), is back with a new music video for “Build”. Billed as quintessential “CEO rap”, the rapper-turned digital marketing maven and CEO is rethinking the way the game is framed by articulating his climb up the corporate ladder.
King cleverly weaves corporate jargon into his rhymes which hit hard atop a bass and synth heavy track. In opposition to rappers who seeks fame and glory strictly for their artistry, he defines his success in relationship to his large-scale career ambitions. Working towards “castles in the sky” and “80-story buildings with his name up on the side”, the idea of building an empire becomes more focused and contingent upon his success as a businessman and CEO.
Following suite, the music video flashes quickly between shots of King in scenic home and workflow shots where we see him giving big presentation, working frantically at his computer, and doing online interviews. Within the context of his art, he is still working in corporate manner which makes his artistry a powerful marketing tool to demonstrate his cool flow, power, and swagger alongside his keen intellect and business acumen.
“Build” is available now on major streaming platforms like Spotify and Apple Music. The accompanying music video is also available on YouTube. Find this and more excellent music on the Alchemical Records Multigenre Mixture Playlist on YouTube.
Charlie Maybee is a dancer, musician, educator, and writer based in Charleston, South Carolina who currently teaches with the Dance Program at the College of Charleston. His primary work as an artist is with his performing collective, Polymath Performance Project, through which he makes interdisciplinary performance art that centers tap dance as the primary medium of expression and research. He also currently plays rhythm guitar for the Charleston-based punk band, Anergy, and releases music as a solo artist under the name Nox Eterna.
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Alchemical Records is a Washington, D.C. based music publication. We cover the Washington, D.C., Baltimore and Richmond, VA metro area music scenes, including band interviews, articles about your favorite musicians, new music and concert dates.
